Resources

Magazine References:

Advertising references:

• Adweek
• Advertising Age

Web Marketing references:

• Email Insider

Direct Marketing references:

• Direct Marketing News
• B2B Magazine

Tradeshow references:

• Tradeshow Week

Marketing Essentials Opens Lexington, SC Office
Thursday, September 17, 2009

January 2010

Book Summary

The Innovation Zone demonstrates that most dynamic innovations are not a single stroke of brilliance and great, new products but are a disciplined, easily-learned business process that includes an organizational incubator that supports and sustains the practice of turning ideas into breakthrough innovations. Debunking nearly all other books’ approach that innovation is just great products, classic examples such as GM and OnStar(R) and 3M and Post-It-Notes(R) demonstrate how the author’s Six Lessons of Innovation can be learned, refined, and developed by leaders and organizations into core competencies for success.

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